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How One of the World’s Top Influencers Prepares His Audience for a Live Event

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  • How Joe Polish, the founder of Genius Network, applies psychological research to create transformational experiences.

Source | | Benjamin Hardy, Ph.D.

Joe Polish has been called one of the most connected people in the business world. For over 20 years, he’s been teaching marketing strategies for very high fees. Over the past 10 years, he has run what many consider to be the top entrepreneurial “mastermind” or “connection network” in the entire world.

His group, Genius Network, is a $25,000 annual fee. His GeniusX group is a $100,000 annual fee. His “Genius Network Annual Event”–a three-day event– which generally happens in November, is a $10,000 fee.

The types of people who engage in Polish’s groups and events are entrepreneurs and influencers looking to 10X their marketing, influence, wealth, and joy. Given the fees, there is a high bar of entry. Polish doesn’t let just anyone join his groups or attend his annual event. 

10-15 years ago, Joe Polish was one of the only ones running such high-level masterminds and events. Now, these groups and events are a dime-a-dozen. However, Polish prides himself on setting the bar, even after all of these years. 

When most people hit a certain status or level, they plateau and stop learning. Having been someone who knows Polish personally, and am even a paying member in his groups, I’m consistently surprised that he continues to learn, adapt, and improve his systems and approaches. And to be clear– I am not being paid to write this article. I’m writing it as a student and learner. 

Joe Polish is one of my mentors. But he’s also an influencer I’ve been watching from afar for several years now. 

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