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What Marketing Activities Do Small Businesses Outsource?

By | Connor Circle

Marketing is the process of getting people interested in the company with activities that you undertake to promote the buying or selling of a product/service.This happens through market research, market analysis, and understanding your customer’s interests and needs.

The importance of marketing to a business is vast. Marketing helps in making purchasing decisions and in creating and maintaining demand, relevance, reputation, and competition. An effective business marketing strategy helps to increase the growth and number of customers of a business. 

As great as the importance of marketing is, so are the different types of strategies that help the company succeed. Some of them are: sales promotion, advertising, building media relationships and other aspects that are beneficial to the company:

  • Marketing helps to boost the sales
  • Marketing creates revenue options
  • Sets better goals for your business
  • Builds a reputation for your company
  • Improves Decision-Making

Marketing activities are an important factor that determines the success of companies, and you can choose to outsource all or some of the marketing activities, depending on the capabilities of the agency.

But what exactly is outsourcing?

Outsourcing is a business practice where a company hires a third party to handle operations, services, and tasks that were previously handled internally by the company’s staff and employees. 

Some common marketing activities that companies outsource include:

  1. SEO: When a business wants to rank higher in search engine results pages, they often outsource SEO services. This includes optimizing a website for keywords and constructing links to it from other websites.

Types of SEO service outsourcing include: Off-page SEO services, which include functions such as link building services, social bookmarking, content publishing, local business listings, and PPC ads, and On-page SEO services, which include HTML job optimization, keyword testing, and strategic analysis.

  1. Advertisement: Many small businesses turn to advertising to promote their products and services. Advertising agencies can assist with everything from planning and buying ads to designing and measuring campaigns.

Advertising is the best way to communicate with customers, they are better informed about the brands on the market and the range of useful products. Advertising helps inform the clients about the brands and products and their importance, USPs and how to use them.

  1. PR- Public Relations: is another common marketing strategy for small businesses. PR agencies can help a business build relationships with journalists and other influencers, promote their brand or product to the public, and more. 

By outsourcing an agency, the PR can benefit from that agency’s passion, creativity, and understanding of current trends. This can help to ignite some ideas and excitement throughout the company’s team and instill a sense of interest in the brand itself.

  1. Marketing collateral: Many small businesses create marketing materials such as flyers, webpages, and social media graphics to advertise their business. They often outsource this work to graphic designers and marketing firms.


  1. Content Marketing: Content marketing involves creating content specifically for the purpose of promoting a brand. This can include blogs, videos, social media posts, and more. Many small businesses outsource this work to writers and bloggers.

Content marketing is an important asset because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. 

It’s one thing to increase your social media followers across channels and another to generate leads. When your audience views your content, they’re more likely to purchase your products.  To generate leads with content marketing, use calls-to-action (CTA) in the content. 

  1. Conversion Rate Optimization: Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. Small companies rarely have conversion optimization experts on the payroll but having one is such an important decision because the function of this service is huge.


Working with an outside marketing agency has many benefits, including the ability to make use of their team’s many different marketing capabilities and skill sets, whether for a specific marketing project or continuous strategic communication. Also, one of the biggest benefits of outsourcing your marketing is that it gives you access to a wider variety of skills.

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