By | Abhijit Bhaduri |Keynote speaker, Author and Columnist
From this issue I am changing the format to be close to the newsletter I used to run on https://abhijitbhaduri.substack.com I am merging both. Let me know if you like this format of curated and illustrated content.
There is a connection between learning triggers, how learning must be humanised to be relevant & why being happy may actually take you away from realising your potential. Plus the business of Influencers is growing massively as brands lose connect with their consumers. Here is a quote that summarises the shift
“Influence marketing is far more personal & tailored since that is what audiences demand. Less about megaphone style amplification &more about connection + conversation. I think this is going to be more & more about intimate relationships.”
Four things needed for us to learn
The President Dr Shailendra Raj Mehta spoke about the four factors that are mentioned in the Mahabharata (in bold) that determine how we learn. (the explanations are my own)
The Learner – the level of curiosity, the openness to learn and persist
The Teacher – The teacher transfers content and motivates us to learn
The Peers – The peers help us to understand the ideas through multiple lenses
Time (because somethings make sense much later when we connect the dots)
In view of the four, evaluating the effectiveness of a workshop can be misleading. Some bits of what we have learned will make sense only after some time.
How should businesses evaluate the effectiveness of workshops and upskilling programs? Do leave your comments.
Humanise knowledge through conversations
The goodness of “sadness”
Slight unhappiness is a good thing because it helps you solve things. You begin to get conscious about the issue and focus on how to avoid the irritant before it blows up. What comes in the way is how people will feel about failure – not the consequence of failure itself. <read this>
The source of fear in many cases centres on how they will feel about having failed, not about the consequences of the failure itself.
Amazon uses the imagery of a decision being a doorway. Some decisions are one way doors – you cannot go back once you go down that path. Very few decisions are one way doors. People change jobs and relationships that stifle them. That makes it a two-way door.
What are some two-way doors that you once viewed as a one-way door? How did you find your way back from that choice? Did it make you happier once you reversed an old choice. Leave your response in the comments section. Or email them to me at email@example.com
Here is a podcast on How to Build a Happy Life
Influencers – how and why do you need to work with them
Lipstick King (an influencer in China) and Vyi sold goods worth more than $3 billion in ONE DAY. This is more than what Amazon sells in a day. It is not surprising that 75% of brand will use influencers to grab a share of the $16 billion of being spend this year. Millennials and Gen Z trust influencers. So the brands find it easy to work with them.